Established in London in 2018, we’ve had dreams of making waves in the haircare industry since our humble beginnings. Today, we focus on curating haircare essentials for men with textured hair, from durags to styling tools and creams. The home of 'fro-friendly essentials for men.
MADE BY US, FOR US.
Our goal is clear: we're committed to becoming the preferred haircare brand for men with afro and curly hair. We're here to revive this previously overlooked group of people and promote individual style while empowering our community to shine with confidence.
MOISTURISE. DEFINE. SHYNE
Bring a new shine to your hair with our specially formulated styling products. Whatever the style, we want to be involved in every step of your haircare journey ensuring your hair gets everything it needs to thrive.
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